How I got started as an Illustrator

I often get asked how I got started as an illustrator, so here is an up-to-date account. This is just my story of how I became an illustrator, it is definitely not a guide on how to become an illustrator. Everybody’s path is different and everyone’s circumstances are are unique. I think my situation was certainly a little bit unusual!

Like most artists and illustrators I have loved drawing and painting since I was little. When I was 13 I left mainstream education due to ill health and didn’t go back to regular education until I was 16. I studied using distance learning and during this time and always kept drawing and creating. I went back to full-time education when I was 16 and did a National Diploma in Art and Design at Suffolk College. At the same time I started my blog and started showing my work online. I was really encouraged by my tutors at college and by the community I found online to keep producing work and sharing it. When I was 17 my work started to attract interest from clients as a result of my blog and I picked up my first job is illustrating greetings cards for Woodmansterne and Moo. I also started my Etsy shop and started selling prints, originals (very underpriced!) and greetings cards. As I wasn’t 18 yet my dad had to help me set it up as I didn’t have my own PayPal account.

After college I went to study a BA in Illustration at Middlesex University in London. Whilst studying at university I continued to produce my own work in my sketchbook, update my blog, run my online shop, and take on occasional professional projects. In my third year at university I was approached by a publisher and asked to illustrate a book called Tea and Cake. I worked on this book alongside my final major project at university and presented some of the work from this book at my degree show. Once I graduated university I continued working on the illustrations for this book and doing freelance illustration jobs. At this point I was working on a mixture of illustrations for greetings cards, magazines, and some branding projects for small businesses and blogs. It would definitely be a mistake to think I was some kind of overnight success. I was working full time as a freelance illustrator at 21, but I’ve been doing professional jobs here and there since I was 17 and gradually growing in experience and confidence. I made all the usual mistakes, undercharging from my work, accepting work without a proper contract etc. I just made these mistakes whilst I was still very young

I’ve been working full time as an illustrator for 10 years now, and in that time a lot of things have changed, but somethings haven’t. I still produce illustrations for magazines, books and greetings cards, I still have an Etsy shop, although it’s currently on a break, and I still find most of my work by putting my illustrations online.  In 2015 I began teaching and I have now taught hundreds of students how to paint with watercolours and gouache. I’ve now written and illustrated my own books, The Joy of Watercolour and Get Started with Gouache, with several other books in the pipeline due for publication 2022. It’s almost 10 years since I left university; I am now 30, writing my fourth book, expecting my first child and feeling just as lucky to be a full-time illustrator as I did when I first started.

I hope that was mildly interesting! For more some actionable career advice check out his blog post.

Confessions of a Workaholic

I asked on Instagram if anyone would be interested in blog post about how I, a former workaholic, learned to embrace work life balance. The answer was a resounding ‘Yes’. So many creative freelancers have relentless working practices that end up harming them mentally or physically. I was one of them. In the last four years I’ve been suffering with wrist problems, which I have learnt to manage but not cure. I’ve tried physiotherapy, medication, steroid injections, wrist supports etc, but the thing that’s made the biggest difference is taking breaks and sorting out my life work balance.

When I left uni I was a total workaholic. Going straight from university to full-time freelancing I had no structure in my life, I worked seven days a week, often working until 11 o’clock at night. After about four years of doing this it all caught up with me. After one particularly big project with a rush deadline I started getting shooting pains in my wrist and arm, and it all went downhill from there. At my worst just holding a knife and fork or brushing my teeth was a struggle. I could only draw about 10 minutes a day.

I really had no choice but to find a way of working that was sustainable for me physically, emotionally and financially. This is how I changed my habits and moulded my career into something that was no longer actively harming me.

Take breaks

I think everyone who is creative knows that feeling when everything is going right and you just want to keep working, but it’s so important to take regular breaks. I take little breaks throughout the day, and then stop work at about 6 and have a lazy relaxed evening. Some people find the Pomodoro technique helpful, which gets you to take a five minute break every 25 minutes, but personally I prefer to listen to my body and take a break once I feel my mind wandering all my wrist getting achey.

Be more productive

For me working very productively in a short period of time is how I manage to do most the things I want to do despite my wrist condition. It’s much better for me, my work and my wrist if I have a really productive few hours of work, rather than working all day and not getting much done. My usual work day is two or three hours of drawing and painting, and about two hours of admin (emails, invoicing, social media etc.) It’s so much better to work in a really focused way without distractions for a few hours, then enjoy total relaxation without worrying about work, rather than being distracted by other stuff when you’re working, then being distracted by work when you’re supposed to be relaxing.

Rest properly

As I mentioned above it’s important to stop every day life stuff seeping into your working time and distracting you. It’s equally important to stop work stuff seeping into your relaxing time and stopping you from properly resting. I don’t reply to emails in the evenings or on weekends, and I’ve set my iPhone so the access to social media is restricted late in the evening. You don’t need to be on 24/7. Just because someone has emailed you at 10 pm doesn’t mean you need to reply to them straight away. Proper rest is so important. When I’ve been really busy and everything gets on top of me I have days where I cannot get out of bed and end up sleeping most of the day. That’s fine, I let my body have the rest needs and start afresh the next day. If you don’t listen to your body and let it have the rest it needs it will eventually make the decision for you and force you to stop, which is never fun.

Change your mind set

For most of my life I felt incredibly guilty about wasting time or being unproductive. The only way to silence that nagging voice of guilt was to work incessantly. Then I injured my wrist which meant I feel guilty about working and hurting my wrist, but still guilty about not working and being unproductive. It was a no-win situation and I had to change my mindset, recognising rest as something that is productive and good for me. I needed to realise that going for a walk in the park was good because exercise and sunshine are both good for me, going for a coffee with my husband is good because quality time is an investment in our relationship, having an evening watching TV is good because sometimes your mind and body just need a rest. Everything and everybody needs to recharge at some point, and reframing downtime as something positive that was ultimately going to aid my productivity helps me feel less guilty about it.

Sometimes good enough is good enough

There are times when you do need to do your very best and give something 100% of your time and effort, but there are other times when okay is okay. You don’t have to be the best at everything all the time. I’ve never gotten around to setting up my own online shop, I just use etsy because it’s convenient, and that’s fine. I’m really bad at sending out newsletters, they take me so long to write that I’ve kind of given up. Not the end of the world. Until two years ago I was still using a Hotmail email address for all my business, I still got plenty of work. There will always be a long list of things that I could do to improve my work, my business etc but it’s all fine and I’m doing fine. Don’t need to beat myself up about not being perfect in every single way.

Charge more

There can be many reasons why we overwork. Sometimes it’s fear of failure or guilt around being unproductive, and sometimes we just need the money. Raising your prices and charging more for what you do gives you the freedom to say no to work when your schedule is already full. Charge more, work less might not sound very realistic but it’s exactly what I’ve done. When I started my career I was working all hours and earning very little. Through gradually raising my prices, getting better at negotiating, and learning to say no I’ve managed to earn a really good income and achieve a really good work life balance.

Redefine success

If your idea of success is being constantly in demand and working all the time then I think it might be worth tweaking that definition. My idea of success is to do what I love every day, make a good living, have lots of time to spend with my friends and family, get to travel to new countries, to enjoy the city that I’m living in, and do work that fulfils me and inspires others to be creative.

What does success look like to you?

Why it Doesn't Pay to Work for Free

Working for free has been a big issue for a long time in the illustration industry, but I really feel it's becoming a bit of a problem at the moment. You would assume that as you become more established and successful as an illustrator people would stop asking you to work for free in exchange for exposure, but what actually happens is you simply get bigger brands and clients asking for free work . The way I see it there are two types of clients that ask you to work for free. There are smaller clients that aren't making much money and assume that because they are working for free that you should too. This only works if you truly believe in what they're doing and actively want to collaborate. Just because their business isn't financially successful doesn't mean you should have to work for free as well.

The second type of client that asks you to work for free are the big businesses and well known brands. These clients are household names and they assume their reputation and influence means they  don't actually need to pay anybody creative. They can just pay you in exposure and you will happily work for free so that you can put the work in your portfolio and name them as a client on your website. Unfortunately this isn't really a good idea and too many illustrators fall for it. There have been times I've worked for free earlier in my career and regretted it.

Just to make it clear I'm not having a go at new illustrators that are currently doing work for free. I've done it myself, I know how tempting it can be! I just wanted to share my experiences with the benefit of hindsight. Also all the photos used in this post are of me doing paid work, not free work. I just thought a post without any photos would be very boring. 

Live illustration for SisterMAG

Maybe they'll like me if I work for free 

A client that asks you to work for free will never respect you. You might expect them to be extra nice to make up for the fact that they are not paying you, but actually these clients are usually the worst since they don't value you or your time. My experience has always been the better paid the job, the better you are treated by the client. This is particularly relevant when you're working at events, teaching workshops or doing live illustration. A client checking to see if you need anything or offering you a drink makes a big difference when you're working flat out for hours.

Live illustration for The Betty Collective

Maybe they'll pay me next time

I've fallen for that one before. The client has run out of budget this time but surely they'll pay me next time? The truth is that if you've agreed to work for free once, and you've done good work for the client, there is no reason why they would start paying you in the future. If having no budget worked out well for them last time why would they change it in the future? The exception to this is small independent magazines who sometimes will start paying contributors as they grow.

Running a workshop for Pinterest

But it would be great exposure

Generally my feeling is a company too small to be able to afford to pay you won't be able to offer much exposure, and a company big enough to offer huge amounts of exposure should be making enough money to pay you properly. Free work only leads to more free work. The best exposure that I have received has been as a result of paying work. Additionally a lot of the brands that contact me and offer me exposure have less followers on social media than I do!

Live illustration for Betty Magazine

But I don't need to make money from my illustrations I'm just doing it for fun

That's your choice, but ultimately it's bad for the industry. If clients can always find somebody to do the work for free they will keep asking for free work and keep allocating zero budget to illustration. There have been times when I have given a client a quote and they have come back to me saying 'this person is willing to do it for free, why can't you'? When you agree to work for free it's not always apparent the knock on affect you have on other people.

Running a workshop for Etsy

Is it ever okay to work for free? In certain circumstances yes, for  example for family, charity or causes that you really believe in. There are also some occasions when you can offer to work for free and make a calculated decision about how it will benefit you. For example the first time I ever did live illustration over two years ago at The Bloggers Market I offered live portraits for free in exchange for a tweet or Instagram. This was completely my decision and I wasn't pressured into it, also it wasn't a big business, it was run by girls my age. I had never done live illustration before and I didn't feel that I could charge a client for it until I knew I could actually do the job. The event went really well and it was so popular that it attracted the attention of the venue (The Hoxton Hotel) who immediately booked me for several of their upcoming parties (paid) and corporate events, which then lead to even more paid work live illustrating.

What do you do if a company asks you to work for free? You can politely explain why you don't work for free or you can just not reply at all. If you'd like to work with them in the future I would recommend sending back a polite email, but otherwise don't give it anymore of your time. 

What do you think? Would you work for free? Have you worked for free and regretted it?