illustration, top tips Emma Block illustration, top tips Emma Block

Confessions of a Workaholic

So many creative freelancers have relentless working practices that end up harming them mentally or physically. I was one of them. I really had no choice but to find a way of working that was sustainable for me physically, emotionally and financially. This is how I changed my habits and moulded my career into something that was no longer actively harming me.

 
emma block office .jpg

I asked on Instagram if anyone would be interested in blog post about how I, a former workaholic, learned to embrace work life balance. The answer was a resounding ‘Yes’. So many creative freelancers have relentless working practices that end up harming them mentally or physically. I was one of them. In the last four years I’ve been suffering with wrist problems, which I have learnt to manage but not cure. I’ve tried physiotherapy, medication, steroid injections, wrist supports etc, but the thing that’s made the biggest difference is taking breaks and sorting out my life work balance.

When I left uni I was a total workaholic. Going straight from university to full-time freelancing I had no structure in my life, I worked seven days a week, often working until 11 o’clock at night. After about four years of doing this it all caught up with me. After one particularly big project with a rush deadline I started getting shooting pains in my wrist and arm, and it all went downhill from there. At my worst just holding a knife and fork or brushing my teeth was a struggle. I could only draw about 10 minutes a day.

I really had no choice but to find a way of working that was sustainable for me physically, emotionally and financially. This is how I changed my habits and moulded my career into something that was no longer actively harming me.


Take breaks


I think everyone who is creative knows that feeling when everything is going right and you just want to keep working, but it’s so important to take regular breaks. I take little breaks throughout the day, and then stop work at about 6 and have a lazy relaxed evening. Some people find the Pomodoro technique helpful, which gets you to take a five minute break every 25 minutes, but personally I prefer to listen to my body and take a break once I feel my mind wandering all my wrist getting achey.


Be more productive


For me working very productively in a short period of time is how I manage to do most the things I want to do despite my wrist condition. It’s much better for me, my work and my wrist if I have a really productive few hours of work, rather than working all day and not getting much done. My usual work day is two or three hours of drawing and painting, and about two hours of admin (emails, invoicing, social media etc.) It’s so much better to work in a really focused way without distractions for a few hours, then enjoy total relaxation without worrying about work, rather than being distracted by other stuff when you’re working, then being distracted by work when you’re supposed to be relaxing.

Rest properly


As I mentioned above it’s important to stop every day life stuff seeping into your working time and distracting you. It’s equally important to stop work stuff seeping into your relaxing time and stopping you from properly resting. I don’t reply to emails in the evenings or on weekends, and I’ve set my iPhone so the access to social media is restricted late in the evening. You don’t need to be on 24/7. Just because someone has emailed you at 10 pm doesn’t mean you need to reply to them straight away. Proper rest is so important. When I’ve been really busy and everything gets on top of me I have days where I cannot get out of bed and end up sleeping most of the day. That’s fine, I let my body have the rest needs and start afresh the next day. If you don’t listen to your body and let it have the rest it needs it will eventually make the decision for you and force you to stop, which is never fun.


Change your mind set


For most of my life I felt incredibly guilty about wasting time or being unproductive. The only way to silence that nagging voice of guilt was to work incessantly. Then I injured my wrist which meant I feel guilty about working and hurting my wrist, but still guilty about not working and being unproductive. It was a no-win situation and I had to change my mindset, recognising rest as something that is productive and good for me. I needed to realise that going for a walk in the park was good because exercise and sunshine are both good for me, going for a coffee with my husband is good because quality time is an investment in our relationship, having an evening watching TV is good because sometimes your mind and body just need a rest. Everything and everybody needs to recharge at some point, and reframing downtime as something positive that was ultimately going to aid my productivity helps me feel less guilty about it.


Sometimes good enough is good enough


There are times when you do need to do your very best and give something 100% of your time and effort, but there are other times when okay is okay. You don’t have to be the best at everything all the time. I’ve never gotten around to setting up my own online shop, I just use etsy because it’s convenient, and that’s fine. I’m really bad at sending out newsletters, they take me so long to write that I’ve kind of given up. Not the end of the world. Until two years ago I was still using a Hotmail email address for all my business, I still got plenty of work. There will always be a long list of things that I could do to improve my work, my business etc but it’s all fine and I’m doing fine. Don’t need to beat myself up about not being perfect in every single way.


Charge more


There can be many reasons why we overwork. Sometimes it’s fear of failure or guilt around being unproductive, and sometimes we just need the money. Raising your prices and charging more for what you do gives you the freedom to say no to work when your schedule is already full. Charge more, work less might not sound very realistic but it’s exactly what I’ve done. When I started my career I was working all hours and earning very little. Through gradually raising my prices, getting better at negotiating, and learning to say no I’ve managed to earn a really good income and achieve a really good work life balance.


Redefine success


If your idea of success is being constantly in demand and working all the time then I think it might be worth tweaking that definition. My idea of success is to do what I love every day, make a good living, have lots of time to spend with my friends and family, get to travel to new countries, to enjoy the city that I’m living in, and do work that fulfils me and inspires others to be creative.

What does success look like to you?

 
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2017 in Review

It’s that time again, the year in review blog post! I’m terrible at remembering what I’ve done in a year, and tend to think I haven’t done much of anything, which is why I’ve got my diary out so I can go through month by month and remind myself of all the exciting stuff that’s happened. 

 

It’s that time again, the year in review blog post! I’m terrible at remembering what I’ve done in a year, and tend to think I haven’t done much of anything, which is why I’ve got my diary out so I can go through the year month by month and remind myself of all the exciting stuff that’s happened. My hopes for 2017 were to grow my business in bold new directions (hello book deal!) but also to achieve more work-life balance and spend more social time with my husband and friends. I’m very happy to say I think I’ve done it!

emma block year in review

January

My year started off with some pretty exciting work as I traveled to Berlin in January to live illustrate for SisterMAG. In January I started hosting my own watercolour and brush lettering workshops at West Elm. Until then I had been running workshops for soemmmebody else, and taking sole responsibility for teaching, promoting and running workshops was a little bit scary. I kept having dreams that I hadn't sold any tickets or that I turned up without any materials. I’m happy to say neither of those things happen and I have now taught a whole year of sell-out workshops at West Elm. I’m very excited to be adding some new workshops to my repertoire next year, including my gouache workshop which has already been very popular. I worked on a couple of book covers in January and provided illustrations for the Mollie Makes Creativity magazine. My husband and I also booked tickets to Peru!

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mollie makes emma block

February

This was the month but I got my book deal! At the end of 2016 my amazing agent sent out my book proposal to a few different publishers, and by February I had an offer! I read the email on my phone walking back from a Pilates class and when I met my husband for coffee I started crying out of shock and happiness. This month I taught a couple of brush lettering workshops with Etsy, which was really exciting as I wanted to work with them for a long time. I also did some illustrations for the Betty Collective website.

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March

In March I went up to the north Norfolk coast to visit my aunt and uncle. One of my goals for 2017 was to take more time off, and visiting family who happened to live in a beautiful part of the country was a great way of doing that. That month I also did some live illustration with Dermalogica in Selfridge’s, and Viktorija and I hosted a second London Drawing Club event at the beautiful Barbican conservatory. I also illustrated some very popular postcards for Mollie Makes and illustrated a lovely article for Stylist Magazine.

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April

In April we celebrated my grandparents 60th wedding anniversary, and the day afterwards my own wedding was featured on Love My Dress. I had a super busy month of workshops, trying to squeeze in as many as possible before my trip to Peru. I also did some live illustration with Reiss at Brent Cross shopping Centre. I also made time to see the amazing Hockney exhibition with Viktorija.

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emma block live illustration

May

I spent most of May travelling.  I had a quick trip back to Suffolk to see my parents at the beginning of the month, and then I was home for one night before heading off with Nancy to a trip to Somerset with Joules, and then three days later I was heading off to Peru. Our time in Peru was absolutely amazing, and you can read more about it here. It was such an incredible trip and a great way to celebrate our first wedding anniversary.

emma block peru
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June

In June I taught a really lovely watercolour workshop for Pinterest as part of their interior design awards, at the beautiful Bourne and Hollingsworth Building. I also taught a very special watercolour workshop with Oasis that took place in London Zoo. I got to chat to the zoo keepers and feed two pygmy hippos, which made it one of my top workshops ever. June was also the month that I initiated my Monday afternoon dates with my husband. He is a jazz musician so mostly works evenings and weekends, which means we need to be organised about spending quality time together and not just working all the time. He rarely works on Monday, so we decided that was the best day to take an afternoon off and do something fun together. In the last year our Monday afternoon dates have included trips to the cinema, exhibitions, lunches out, walks in national parks, vintage shopping and we've explored lots of new neighbourhoods in North London.

June is the month that I really started writing my book properly. The last few months I had been waiting to get the contract sorted, and I didn’t want to start actually writing it until everything was signed, although I had been researching and planning it in my head. It was so exciting to actually sit down and start writing my book! For me the challenge was finishing up all my other projects and saying no to new work to give myself the time I needed to do it.

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Pinterest-InteriorAwards-watercolour workshop emma block.jpg

July

I spent most of this month writing my book and enjoying the heat wave in London; going to barbecues, street fairs and summer parties. I also had the chance to go to a really lovely bloggers event in Somerset, which was such a lovely break away from the city and work. I had to hand in the first half of my manuscript on the first of August, which meant the last few weeks of July were very busy getting things finished and organising hundreds of images and pages and pages of writing.

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August

August was all about writing my book, and I only taught one workshop all month to make sure I had plenty of time to focus on it. People always say how difficult it is to write a book but I actually really loved it. It was so nice to just work on one creative project continuously for three months, and not have to deal with contracts, negotiations invoices and everything else that comes with being freelancer. I also managed to enjoy the sunshine in London a bit and visited Columbia Road flower market with friends. I also worked on some content with Pink Lady Apples.

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September

In September I had to hand in the second half of my book. This time I was much more organised, having named all the files correctly as I went along and kept the manuscript in better order. It turns out writing a book in order from start to finish makes life a lot easier than writing it in any old order you feel like! In September I also taught my first ever Instagram workshop which completely sold out and was a big success. I’m teaching another one in February.

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October

In October my husband and I headed off to Lisbon as a post-book writing treat. Whilst I might have finished writing the manuscript and painting all the illustrations, there was still edits and changes to make, which I worked on during October. Fortunately the edits to the book were very light and not much needed to be changed. In this month I also personalised notebooks with brush lettering for Papier at Brides the Show, and did some live illustration at Harrods. I also had an interview and photoshoot with Moo in my flat, which was really exciting as Moo were one of my very first clients, read the interview here. I also worked with my friend Kathryn on the branding for her new company Wander for a While. I also developed some new products for my shop including note books and new Christmas designs.

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November

November was a bit of a funny month. I had so many hospital appointments and social engagements that I felt a bit all over the place. The hospital appointments were for my wrist (for my ongoing RSI) and for my troublesome tooth. Fortunately both seem to have settled down for the moment. I also spent a lot of time preparing for an onslaught of festive workshops in December and sent out lots of Christmas Etsy orders. I also worked on some lovely magazine illustrations that I can't show you yet and some branding for The Market Beautiful. I also got to attend Weekend:IN again, this time in East London.

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December

In December I taught lots of Christmas bauble painting and lettering workshops with clients including Topshop, Battersea Power Station and Seven dials. I also finalised the cover of my book with my publishers and got to see a first proof copy of my book. It was so exciting to see all those months of work come together into 250 beautifully designed pages.

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So that was my year. I achieved my main goal of getting a book deal and writing a book, I also managed to travel and spend lots of time with friends. I think there’s a bit of a myth that as a creative freelancer you have to be badly paid, working constantly with no social life, and definitely no exercise routine, and it’s just not true. This year has been all about saying yes to exciting opportunities, no to the projects that aren’t right for me and learning to look after myself.


I’ve got some pretty big goals for next year, which include travelling more and hopefully writing more books. I’m so excited to see my first book come out this August, and I can’t wait to share it with you. Thank you so much to everyone who has come to my workshops, bought something from my shop or just followed me on Instagram, Your support means so much to me.

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Instagram for Creatives Workshop

Last month I hosted my first ever Instagram for Creatives workshop in East London. 

 
instagram talk emma block
instagram talk emma block

Last month I hosted my first ever Instagram for Creatives workshop. The aim was to share what I had learnt about using Instagram to grow my business with other creatives. I wanted the talk to be inspirational, but also packed full of useful information and advise the students could implement straight away. There was a big focus on not seeing Instagram as a popularity contest, but using it as a tool to grow your business and we started the workshop by defining and writing down our goals. It was such a lovely afternoon and I had such a nice bunch of women to talk to.

I am very pleased to announce I have a another Instagram for Creatives workshop coming up in January. You can book tickets here.

The workshop was hosted in a beautiful East London venue and refreshments were provided by My Little Cake Tin. My good friend Nancy came along on the day to help with a bit of styling and took the photos. I booked the space via Breather, get £45 off your first booking with the code BKA5JG. 

instagram talk emma block
instagram talk emma block
instagram talk emma block
instagram talk emma block
instagram talk emma block
 
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A Few Wise Words

Over on Instagram I shared some of my top tips as part of #MarchMeetTheMarker. They were just a few nuggets of wisdom I have cleaned in my 5 1/2 years of freelancing. It was one of my most popular ever Instagram post, so I thought I would share it again here. Obviously I am a freelance illustrator, but I think this advice could apply to any freelance creative.

 

Over on Instagram I shared some of my top tips as part of #MarchMeetTheMarker. They were just a few nuggets of wisdom I have cleaned in my 5 1/2 years of freelancing. It was one of my most popular ever Instagram post, so I thought I would share it again here. Obviously I am a freelance illustrator, but I think this advice could apply to any freelance creative.

emma block illustration


Value yourself
If you don't nobody else will. When I first started illustrating I completely undercharged, and I think it's something that every artist and Illustrator does when you start out. Confidence and charging what you are worth go hand-in-hand, so make sure you value yourself and the work that you do. Don't buy into the 'starving artist' myth. For a while I told myself that I was lucky to be doing what I love for a living so it didn't matter but I wasn't making much money. That attitude will stop you from ever earning much money; if you don't expect to be paid well then you won't. When I realised that I worked very hard and that my work was of value and I had every right to be paid well for what I did, I started asking for more money and getting it.


Trust your instincts
I have learnt again and again to always trust my instincts. So many times when something hasn't felt right a project has gone wrong or things haven't worked out. Trust your instincts about what is a good opportunity and who are the right people to work with. When I first started freelancing I assumed that every opportunity was a good opportunity but sometimes that just isn't case. In fact any email that starts with the word 'great opportunity' is usually a request for you to work for free! One of the things I love about freelancing is that I don't have to say yes to everything. The more my career develops the more I have the freedom to say no and to only do the jobs I really want to do.


Take a risk and make things happen 
I've been very lucky that some incredible opportunities have come my way, but I've also learnt that I can't just sit around waiting for my dream job to come along. I've got to go out and make things happen myself. I find it so scary putting myself forward for things and contacting people, but when it all works out and I secure the project of my dreams it's the best feeling ever. Putting yourself out there can mean blogging, updating social media regularly, emailing at directors and editors or doing mail outs. It's important to find what works for you.

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